Answer: endearing

AnswerCrossword Clue
ENDEARINGWinsome
ENDEARING"Those ... young charms."
ENDEARINGLovable
ENDEARINGAppealing grenadine concoction (9)
endearingto make higher in cost, value, or estimation
endearingcause to become beloved or admired her generosity has endeared her to the public
endearingENDEAR, to make beloved