Answer:

enticement

Answer	Crossword Clue
ENTICEMENT	Temptation
ENTICEMENT	Bait.
ENTICEMENT	Commercial's forte.

ENTICEMENT	Siren's specialty
ENTICEMENT	Lure
ENTICEMENT	Carrot, at times

Crossword

a puzzle consisting of a grid of squares and blanks into which words crossing vertically and horizontally are written according to clues.