Answer: fairtrade

AnswerCrossword Clue
FAIRTRADEMovement to promote equitable commerce
FAIRTRADEEquitable deal
FAIRTRADEWin-win transaction
FAIRTRADENondiscount agreement.
FAIRTRADEManufacturer's concern.
FAIRTRADEPrice fixing.
FAIRTRADEMarket principle
FAIRTRADEKind of agreement
FAIRTRADEPrice-fixing of a sort
FAIRTRADEWin-win deal
FAIRTRADELegitimate business practices