Answer: folksy

AnswerCrossword Clue
FOLKSY

Homespun

FOLKSY

Down-home

FOLKSY

Neighborly

FOLKSY
Simple and unpretentious
FOLKSY
Warm and fuzzy
FOLKSYDown-to-earth
FOLKSYLike Ma and Pa Kettle
FOLKSYQuaint, in a rural kind of way
FOLKSYRural, sociably
FOLKSYCasually sociable
FOLKSYDown home
FOLKSYLike corn-pone humor
FOLKSYDown-home and unpretentious