Answer:

frills

AnswerCrossword Clue
FRILLSBrand X's lack
FRILLSSuperfluous things
FRILLSBells and whistles
FRILLSFroufrou
FRILLSRacing stripes, et al.
FRILLSRuffles.
FRILLSFurbelows.
FRILLSExtras
FRILLSGimcrackery
FRILLSAdd-on features
FRILLSLuxuries
FRILLSRuffles