Answer: glitz

AnswerCrossword Clue
GLITZOverdone glamour
glitzostentatious glitter or sophistication
glitzto add a showy sophistication to (often fol. by up)
glitzgaudy showiness / to make glitzy (showy (making a brilliant display))
GLITZGaudiness
GLITZExtravagant but superficial display
GLITZPartner of glamour
GLITZRazzle-dazzle glamour
GLITZGaudy trimmings
GLITZQuality shown during Oscar night
GLITZDisplay on a red carpet
GLITZFlash
GLITZOstentation
GLITZTinseltown trademark
GLITZSparkle
GLITZFurs, fancy cars, etc.
GLITZRazzle-dazzle
GLITZPretentious show