Answer: gloated

AnswerCrossword Clue
GLOATED

Was a bad winner

GLOATED

Rubbed it in

GLOATED

Gazed with malignant joy.

GLOATED
Gazed with exultation.
GLOATED
Gazed with malicious pleasure.
GLOATEDExulted (over).
GLOATEDFelt smug
GLOATEDDidn't conceal one's smugness
GLOATEDWasn't a good winner