Answer: goodwill

AnswerCrossword Clue
GOODWILLBusiness asset.
GOODWILLFriendly disposition.
GOODWILLBenevolence
GOODWILLAngelic George?
GOODWILLFriendliness
GOODWILLFriendly disposition
goodwillFriendly, helpful, or cooperative feelings or attitude
goodwillThe established reputation of a business regarded as a quantifiable asset, e.g., as represented by the excess of the price paid at a takeover for a company over its fair market value
goodwillan attitude of friendliness