Answer:

goodwill

Answer	Crossword Clue
GOODWILL	Business asset.
GOODWILL	Friendly disposition.
GOODWILL	Benevolence

GOODWILL	Angelic George?
GOODWILL	Friendliness
GOODWILL	Friendly disposition

Crossword

a puzzle consisting of a grid of squares and blanks into which words crossing vertically and horizontally are written according to clues.