Answer:

gooier

Answer	Crossword Clue
GOOIER	More like a well-made s'more
GOOIER	More sentimental
GOOIER	More sticky

GOOIER	More chocolaty, maybe
GOOIER	More like fudge
GOOIER	More viscid
GOOIER	Less hardened
GOOIER	Made with more marshmallow, maybe
GOOIER	Like a toasted marshmallow vis-a-vis a non-toasted one