Answer: hallmark

AnswerCrossword Clue
HALLMARK

Greeting card company

HALLMARK

Figurative stamp of good quality.

HALLMARK

Stamp on gold and silver.

HALLMARK
Distinguishing feature.
HALLMARKDistinguishing feature
HALLMARK
Identifying feature
HALLMARKCrayola's parent company
HALLMARKDistinguishing trait
HALLMARKDefining characteristic