Answer: hokes

AnswerCrossword Clue
HOKESFakes
HOKESAdds artificially, with "up"
hokesto give a contrived, falsely impressive, or hokey quality to usually used with up hoke up a movie with lots of action
hokesHOKE, to give false value to
hokeshokum
hokesto alter or manipulate so as to give a deceptively or superficially improved quality or value (usually fol. by up)