Answer: ideation

AnswerCrossword Clue
IDEATIONThought process
IDEATIONPrefiguration.
IDEATIONMental activity.
IDEATIONProcess of thinking.
IDEATIONConception of thoughts
IDEATIONMental image
IDEATIONHead process
ideationthe act of ideating (to form an idea)
ideationthe process of forming ideas or images