Answer: incentive

AnswerCrossword Clue
INCENTIVECarrot
INCENTIVEStimulus.
INCENTIVEStimulus
INCENTIVECarrot on a stick, e.g.
incentiveA payment or concession to stimulate greater output or investment
incentiveA thing that motivates or encourages one to do something
incentiveinciting to action / that which incites to action, a stimulus