Answer: infomercial

AnswerCrossword Clue
INFOMERCIALHalf-hour product pitch
INFOMERCIALEnlightening TV ad
INFOMERCIALPaid-for TV program
INFOMERCIALLong TV ad
INFOMERCIALRonco ad, e.g.
infomerciala television program that is an extended advertisement often including a discussion or demonstration
infomercialA television program that promotes a product in an informative and supposedly objective way