Answer:

instead

AnswerCrossword Clue
INSTEADIn the place of
INSTEADRather
INSTEADIn place (of)
INSTEADAlternatively
INSTEADAs an alternative
INSTEADAs a substitute
INSTEADAs an option
INSTEADAs a substitute.
INSTEADBy proxy.
INSTEADIn place of.
INSTEADRather.
INSTEADAs an alternative.
INSTEADAlternatively.
INSTEADRather than
INSTEADWord of preference
INSTEADIn place of
INSTEADPreferably
INSTEADAs a proxy
INSTEADAs a preferred alternative
INSTEADBeatles "I'll Cry ..."
INSTEADAs a replacement
INSTEADIn lieu of