Answer:

isuzu

Answer	Crossword Clue
ISUZU	Diesel engine manufacturer
ISUZU	Ascender maker
ISUZU	Tokyo truck maker

ISUZU	Trooper manufacturer
ISUZU	Automotive company named for a river
ISUZU	Trooper on the highway, e.g.
ISUZU	Trooper, e.g.
ISUZU	Rodeo producer
ISUZU	Noted liar Joe
ISUZU	Trooper maker
ISUZU	Trooper automaker

ISUZU	Trooper, for one
ISUZU	Amigo on the road
ISUZU	Liar Joe in old TV car ads
ISUZU	Trooper on the road
ISUZU	Subaru competitor
ISUZU	Rodeo maker
ISUZU	Subaru alternative
ISUZU	Mazda rival

ISUZU	TV commercial liar Joe ...
ISUZU	Carmaker headquartered in Tokyo
ISUZU	Maker of Amigos and Hombres
ISUZU	Car company that used to make the Trooper
ISUZU	Japanese automaker
ISUZU	Maker of the Trooper and Rodeo
ISUZU	Trooper manufacturer, once
ISUZU	Joe ... (ad liar of the 1980s)

ISUZU	Tokyo automaker with a liar named Joe in its old ads
ISUZU	Trooper's outfit?
ISUZU	Automaker
ISUZU	Rodeo, for one
ISUZU	4x4 name
ISUZU	Trooper on the highway
ISUZU	Maker of the Amigo S.U.V.
ISUZU	Mazda competitor

ISUZU	Axiom developer
ISUZU	Maker of the Rodeo
ISUZU	Vehicle named for a Japanese river
ISUZU	Axiom producer
ISUZU	Maker of the Rodeo and Trooper