Answer: keyword

AnswerCrossword Clue
KEYWORDTag targeted by search engines
KEYWORDGoogle entry
KEYWORDDatabase search option
KEYWORDComputer search criterion
keywordA word or concept of great significance
keywordA word that acts as the key to a cipher or code
keywordAn informative word used in an information retrieval system to indicate the content of a document
keywordA significant word mentioned in an index
keyworda significant word (buzz word)