Answer: kindle

AnswerCrossword Clue
KINDLEStir up
kindleto set fire to
kindleto excite
kindleto cause to burn
kindleto begin to burn
KINDLEAmazon's e-book reader
KINDLEAmazon's reader
KINDLECause to burn
KINDLEBegin to burn
KINDLEBring to life
KINDLEIgnite
KINDLEArouse, as interest
KINDLESet on fire.
KINDLEIgnite.
KINDLEOpposite of "extinguish"
KINDLESet fire to
KINDLEReader with Paperwhite and Fire models
KINDLELight
KINDLENook alternative
KINDLEBrand with Paperwhite and Fire models
KINDLENook's competition