Answer: kools

AnswerCrossword Clue
KOOLSSome smokes
KOOLSSome menthol cigarettes
KOOLSCigarettes once pitched by a cartoon penguin
KOOLSMenthol cigarettes
KOOLSMentholated cigarettes
KOOLSPopular smokes
KOOLSMentholated smokes
KOOLSSmokes once touted by Willie the penguin