Answer: lesstar

AnswerCrossword Clue
LESSTAR

Cigarette company's claim (gee, thanks)

LESSTAR

Tobacco ad claim

LESSTAR

Light cigarette ad claim

LESSTAR
Cigarette ad phrase
LESSTAR
Cigarette ad claim
LESSTARSelling point on some cigarette packages
LESSTARAdvertised advantage of some lights
LESSTARLights come-on
LESSTARPitch from Carlton or Merit
LESSTARSelling point for some lights
LESSTARCigarette ad claim, perhaps