Answer: lesstar

AnswerCrossword Clue
LESSTARCigarette company's claim (gee, thanks)
LESSTARTobacco ad claim
LESSTARLight cigarette ad claim
LESSTARCigarette ad phrase
LESSTARCigarette ad claim
LESSTARSelling point on some cigarette packages
LESSTARAdvertised advantage of some lights
LESSTARLights come-on
LESSTARPitch from Carlton or Merit
LESSTARSelling point for some lights
LESSTARCigarette ad claim, perhaps