Answer:

lipbalm

Answer	Crossword Clue
LIPBALM	Anti-chapping aid
LIPBALM	Mouth moisturizer
LIPBALM	It might be applied while puckering

LIPBALM	ChapStick, e.g.
LIPBALM	Smacker lube
LIPBALM	Kisser protection
LIPBALM	Pot in a purse, perhaps
LIPBALM	It may prevent cracking
LIPBALM	Beeswax product
LIPBALM	Stick in a purse, maybe
LIPBALM	Stick in a purse?

LIPBALM	Anti-chapping stick
LIPBALM	Relief for chaps
LIPBALM	ChapStick product