Answer: lombardi

AnswerCrossword Clue
LOMBARDI1960s Packers coach
LOMBARDIWinning coach at Super Bowls I and II
LOMBARDINamesake of the NFL championship trophy
LOMBARDIVince of grid fame
LOMBARDIFootball coach who said, "If it doesn't matter who wins or loses, then why do they keep score?"
LOMBARDI"Winning...is the only thing" coach
LOMBARDICoach Vince
LOMBARDIAnnual college football award
LOMBARDIWinning coach of the first two Super Bowls
LOMBARDICoach who said "The dictionary is the only place that success comes before work"
LOMBARDISports hero quoted by Bradley in his endorsement of Gore
LOMBARDIGridiron Hall-of-Fame coach
LOMBARDIVince of football coaching fame
LOMBARDISuper Bowl trophy eponym