Answer: louella

AnswerCrossword Clue
LOUELLAArchrival of Hedda
LOUELLAHollywood personage.
LOUELLAGirl's name.
LOUELLA"My Cousin ...," a popular song.
LOUELLAHedda's rival in gossip
LOUELLAGossipy Parsons
LOUELLAGossip columnist Parsons
LOUELLAParsons of old Hollywood gossip