Answer: luckystrike

AnswerCrossword Clue
LUCKYSTRIKECamel competitor
LUCKYSTRIKECigarette brand that "means fine tobacco"
LUCKYSTRIKECamel rival
LUCKYSTRIKECigarette of choice for Sonny Crockett on "Miami Vice"
LUCKYSTRIKE"Your Hit Parade" sponsor