Answer: minuterice

AnswerCrossword Clue
MINUTERICEFast-cook grain product
MINUTERICEGeneral Foods debut of 1946
MINUTERICEQuick dish
MINUTERICE'50s "Dinner on the dot" sloganeer
MINUTERICEProduct debuted by General Foods in 1946
MINUTERICEThe horologist ordered ...
MINUTERICEProduct that competes with Uncle Ben's
MINUTERICEEnd of the quip