Answer:

mottos

Answer	Crossword Clue
MOTTOS	Most states have them
MOTTOS	Words to live by
MOTTOS	Catchphrases

MOTTOS	New York's "Excelsior" and others
MOTTOS	Principle statements
MOTTOS	Guiding principles
MOTTOS	"Semper fidelis" and others
MOTTOS	State slogans, e.g.
MOTTOS	They're words to live by
MOTTOS	"Be Prepared" and "Semper Fi"
MOTTOS	Banner headlines

MOTTOS	Pithy principles
MOTTOS	Sampler sayings.
MOTTOS	Maxims.
MOTTOS	Sampler items.
MOTTOS	Maxims
MOTTOS	Sampler sentiments
MOTTOS	"Semper fidelis" et al.
MOTTOS	"Be prepared" and "Semper fi"

MOTTOS	Common inscriptions
MOTTOS	Guiding maxims
MOTTOS	"Virtute et Armis" and others
MOTTOS	Words to swear by
MOTTOS	Lines often in Latin
MOTTOS	"Can Do" and "Be Prepared"
MOTTOS	Catchwords
MOTTOS	"E Pluribus Unum" and others

MOTTOS	"Can Do" and "Be Prepared," e.g.
MOTTOS	Things seen on many state license plates