Answer: nescafe

AnswerCrossword Clue
NESCAFE

Folgers alternative

NESCAFE

Brand that includes Taster's Choice

NESCAFE

Sanka alternative

NESCAFE
Folger's alternative
NESCAFE
Folgers rival
NESCAFEJust-add-water debut of 1938
NESCAFEBrand whose success was groundless?
NESCAFEBrand that had instant success?
NESCAFEAn instant
NESCAFE"The flavor can't be matched because only ... knows the secret" (old slogan)
NESCAFEOld "Your cup of inspiration" sloganeer
NESCAFEInstant success?
NESCAFEFood brand name with an accent
NESCAFETasters Choice rival
NESCAFESource of instant gratification?
NESCAFEBeverage brand portmanteau