Answer:

orkin

Answer	Crossword Clue
ORKIN	Pest-control name
ORKIN	Pest control name
ORKIN	Pest control name in a red diamond

ORKIN	Terminix rival
ORKIN	Company targeting 40-Acrosses
ORKIN	Debugging company?
ORKIN	Rival of Terminix
ORKIN	Big name in pest control
ORKIN	... Man, commercial symbol since the 1950s
ORKIN	Its realistic roach resulted in some broken TVs