Answer: ownit

AnswerCrossword Clue
OWNIT"Buy this now" ad phrase
OWNITTake responsibility for a faux pas, say
OWNIT"... ... on Blu-Ray"
OWNIT"... ... on DVD and Blu-Ray"
OWNITFrankly admit something
OWNITEmbrace something embarrassing
OWNITTake pride in something
OWNITNot shy away from a potential embarrassment
OWNITTake responsibility for something