Answer: ownit

AnswerCrossword Clue
OWNIT

"Buy this now" ad phrase

OWNIT

Take responsibility for a faux pas, say

OWNIT

"... ... on Blu-Ray"

OWNIT
"... ... on DVD and Blu-Ray"
OWNIT
Frankly admit something
OWNITEmbrace something embarrassing
OWNITTake pride in something
OWNITNot shy away from a potential embarrassment
OWNITTake responsibility for something