Answer:

oxo

Answer	Crossword Clue
OXO	Tic tac toe block
OXO	Definitely not a winning line
OXO	Tic tac toe line

OXO	Salad spinner brand
OXO	Tick-tack-toe loser
OXO	Kitchen gadget brand
OXO	Tic-tac-toe loser
OXO	Tic-tac-toe lineup
OXO	"Good Grips" brand
OXO	Chef's gadget brand
OXO	Utensil label

OXO	Big name in utensils
OXO	Kitchenware brand
OXO	Line of kitchenware
OXO	Kitchen-gadget manufacturer
OXO	Line in a pencil game
OXO	Tic-tac-toe line
OXO	1952 tic-tac-toe computer game
OXO	Losing string

OXO	Maker of Good Grips kitchen utensils
OXO	Maker of ergonomic kitchenware
OXO	Kitchen gadgets brand
OXO	Losing tic-tac-toe row
OXO	Maker of Good Grips kitchen tools
OXO	Big name in kitchen gadgets
OXO	Big name in kitchenware
OXO	Brand at Williams-Sonoma

OXO	Good Grips kitchenware brand
OXO	Losing line
OXO	Tic-tac-toe dud
OXO	Maker of SteeL kitchen products
OXO	Two hugs punctuated by a kiss
OXO	Nonwinning tic-tac-toe line
OXO	Losing line on "Hollywood Squares"
OXO	"Good Grips" kitchenware brand

OXO	Popular brand of kitchen gadgets
OXO	Big name in ergonomic kitchen gadgets
OXO	Palindromic kitchenware brand
OXO	Kitchenware giant
OXO	Maker of the GreenSaver Produce Keeper