Answer:

panders

Answer	Crossword Clue
PANDERS	Plays to the crowd
PANDERS	Caters, but not in a good way
PANDERS	Plays, as to the crowd

PANDERS	Caters, in a way
PANDERS	Caters to

Crossword

a puzzle consisting of a grid of squares and blanks into which words crossing vertically and horizontally are written according to clues.