Answer: patronage

AnswerCrossword Clue
PATRONAGE

Customers' loyalty

PATRONAGE

Sponsorship

PATRONAGE

Political prerogative.

PATRONAGE
Reward system in politics.
PATRONAGE
Political-plum system
PATRONAGEComposed page on art in support of artists, say (9)
PATRONAGERewards of a political machine
PATRONAGESupport
PATRONAGEBusiness