Answer: personalising

AnswerCrossword Clue
personalisingPERSONALISE, to make personal
personalisingPersonify (something, esp. a deity or spirit)
personalisingDesign or produce (something) to meet someone's individual requirements
personalisingMake (something) identifiable as belonging to a particular person, esp. by marking it with their name or initials
personalisingCause (something, esp. an issue, argument, or debate) to become concerned with personalities or feelings rather than with general or abstract matters