Answer: personalize

AnswerCrossword Clue
personalizeMake (something) identifiable as belonging to a particular person, esp. by marking it with their name or initials
personalizeCause (something, esp. an issue, argument, or debate) to become concerned with personalities or feelings rather than with general or abstract matters
personalizePersonify (something, esp. a deity or spirit)
personalizeDesign or produce (something) to meet someone's individual requirements
personalizeto make personal