Answer:

phoney

Answer	Crossword Clue
PHONEY	Fake word played in Scrabble
PHONEY	Not for real
PHONEY	Charlatan: Slang.

PHONEY	Sham
PHONEY	Bogus: Var.
PHONEY	Insincere
PHONEY	Bogus, to Brits
PHONEY	Insincere (Var.)
PHONEY	Counterfeit (var.)

Crossword

a puzzle consisting of a grid of squares and blanks into which words crossing vertically and horizontally are written according to clues.