Answer:

pimp

AnswerCrossword Clue
PIMPDecorate, in today's slang
PIMPMTV's ".. My Ride"
PIMP"... My Ride"
PIMPProstitution figure
PIMPProcurer
PIMPGo-between, of sorts
PIMPTrick out, as a car
PIMP"... My Ride" (old MTV series)
PIMPPlayers Ball attendee
PIMPMTV's "... My Ride"
PIMPTrick out
PIMP"... My Ride" (car-based MTV show)