Answer: pimps

AnswerCrossword Clue
PIMPSDecorates, in today's jargon
PIMPSPlayers Ball attendees
PIMPSSneaker ... (British electropop group)
PIMPSGussies up, in modern slang
PIMPSBrit trip-hoppers Sneaker ...
PIMPS"6 Underground" Sneaker ..
PIMPSCustomizes in a flashy manner
pimpsA man who controls prostitutes and arranges clients for them, taking part of their earnings in return
pimpsPIMP, to solicit clients for a prostitute, also PONCE