Answer: presale

AnswerCrossword Clue
PRESALEEvent for special customers
PRESALEEarly retailing
PRESALEEarly order
PRESALE.. estimates (auction-catalog info)
PRESALEOrder before it's available
PRESALEEarly deal
PRESALEEvent for select customers
PRESALEAdvance clearance event
PRESALEAdvance markdown
PRESALEBy-invitation-only store event
PRESALEExclusive event before public availability
presalebefore a sale / arranging a sale of something before it is offered publicly
presalesale held in advance of an advertised sale, as for select customers