Answer: prizes

AnswerCrossword Clue
PRIZESContest lure.
prizesPRIZE, to value highly
prizesthing worth striving for
prizesreward for victory, superiority, etc.
prizesto esteem highly
prizesworthy of a prize
PRIZESFair favors
PRIZESMidway enticements
PRIZESGoldfish, at carnivals
PRIZESAwards
PRIZESNicklaus collection
PRIZESNobel items.
PRIZESFirst, second, and third
PRIZESTrophies.
PRIZESRaffle winners get them
PRIZESGame show giveaways
PRIZESPulitzer and Nobel
PRIZESGame show goodies
PRIZESOscar and Tony
PRIZESAppreciates
PRIZESGame show spoils
PRIZESRewards
PRIZESHolds very dear
PRIZESContestant's loot