Answer: promoting

AnswerCrossword Clue
PROMOTINGFurthering.
promotingPROMOTE, to help forward
promotingExchange (a pawn) for a more powerful piece of the same color, typically a queen, as part of the move in which it reaches the opponent's end of the board
promotingAct as a promoter of (a catalyst)
promotingAdvance or raise (someone) to a higher position or rank
promotingGive publicity to (a product, organization, or venture) so as to increase sales or public awareness
promotingTransfer (a sports team) to a higher division of a league
promotingFurther the progress of (something, esp. a cause, venture, or aim); support or actively encourage
promotingEnable (a relatively low card) to win a trick by playing off the higher ones first