Answer: psyops

AnswerCrossword Clue
PSYOPS"Hearts and minds" activities, in military slang
PSYOPSState-of-mind missions, in military slang
PSYOPSThey try to get into your head
psyopsmilitary operations usually aimed at influencing the enemy's state of mind through noncombative means (as distribution of leaflets)
psyopsPSYOP, an operation in psychological warfare