Answer: publicity

AnswerCrossword Clue
PUBLICITYPress reports, write-ups, ballyhoo.
PUBLICITYPress
publicityMaterial or information used for such a purpose
publicityThe giving out of information about a product, person, or company for advertising or promotional purposes
publicityThe notice or attention given to someone or something by the media
publicityPublic exposure; notoriety
publicitythe process of making something known to the general public