Answer: quality

AnswerCrossword Clue
QUALITY.. time
QUALITYMany a marketer's promise
QUALITYTrait
QUALITYAttribute
QUALITYExcellence.
QUALITYSuperiority in kind.
QUALITY"The ... of mercy . . . ": Shak.
QUALITYExcellence
QUALITYFocused face-to-face contact
qualitycharacteristic or property
qualityexcellence
qualitypersons of the upper class collectively
qualityrelative merit