Answer:

rebrand

Answer	Crossword Clue
REBRAND	Give a new commercial name to
REBRAND	Give a marketing makeover to
REBRAND	Mark the herd again

REBRAND	Give a marketing makeover
REBRAND	Give a new corporate image to
REBRAND	Do a P.R. makeover on

Crossword

a puzzle consisting of a grid of squares and blanks into which words crossing vertically and horizontally are written according to clues.