Answer: schick

AnswerCrossword Clue
SCHICKRazor name
SCHICKElectric-razor inventor
SCHICKRazor inventor Jacob
SCHICK"Free Your Skin" sloganeer
SCHICKDiphtheria-test name
SCHICKGillette alternative
SCHICKQuattro maker
SCHICKIntroducer of the electric shaver