Answer: sega

AnswerCrossword Clue
SEGA... Saturn (game system)
SEGACompany that licensed Frogger
SEGAPublisher of the arcade game Zaxxon
SEGAMaker of the old arcade game Periscope
SEGA"Sonic the Hedgehog" developer
SEGAVideo game giant
SEGA.. Bass Fishing: video game
SEGANintendo competitor
SEGASuper Monkey Ball publisher
SEGASaturn maker
SEGACompany with a hedgehog mascot
SEGAMaker of the Saturn game system
SEGAVideo game system maker
SEGADreamcast company
SEGADreamcast creator
SEGADreamcast producer
SEGAArcade game name
SEGAElectronic game giant
SEGAMortal Kombat maker
SEGACompany that released the unsuccessful Saturn and Dreamcast consoles
SEGAPhantasy Star maker
SEGANintendo foe
SEGANintendo alternative
SEGANintendo rival
SEGAVideo game maker
SEGADreamcast maker, once
SEGAGenesis creator
SEGACompany that went from Genesis to Saturn
SEGADreamcast maker
SEGAMaker of the ill-fated Dreamcast
SEGAZaxxon maker
SEGABig name in video games
SEGASonic the Hedgehog's company
SEGAVideo game name
SEGA1990s Nintendo rival
SEGAGenesis maker
SEGASonic is its mascot
SEGAGenesis producer
SEGAMaker of the Saturn game console
SEGASonic the Hedgehog maker