Answer: sham

AnswerCrossword Clue
SHAMIt isn't what it looks like
SHAMPhony
SHAMBedroom accessory
SHAMCon
SHAMIt's not real
SHAMErsatz
SHAMPillow covering
SHAMCover for a pillow
SHAMIt's not what it pretends to be
SHAMCoordinating pillowcase
SHAMFancy pillowcase
SHAMImitation
SHAMQuack
SHAMImpostor
SHAMHumbug
SHAMSam the ... and the Pharaohs ('60s pop group)
SHAMDummy
SHAMFalse front
SHAMSam the ... and the Pharaohs
SHAMFalse pretense
shamto feign (to pretend (to make believe))
SHAMCounterfeit
SHAMDecorative cover
SHAMFake
SHAMPillow cover
SHAMPillow protector
SHAMSam the .. and the Pharaohs
SHAMBedding item
SHAMDeceit
SHAMFraud
SHAMHoax
SHAMBogus
SHAMPretended
SHAMTotally bogus
SHAMTotal fraud
SHAMPretense
SHAMMockery
SHAMMake-believe
SHAMBed accessory
SHAMPut-on