Answer: sinkorswim

AnswerCrossword Clue
SINKORSWIMMake it on one's own, or not
SINKORSWIMSucceed on one's own, or fail
SINKORSWIMSuccess-failure metaphor
SINKORSWIMEntrepreneurial motto
SINKORSWIMSurvivor's choice
SINKORSWIMSuccess-vs.-failure phrase
SINKORSWIMLast-stand choice
SINKORSWIMSuccess-failure choices
SINKORSWIMSuccess-failure phrase
SINKORSWIMSuccess-vs.-failure choice
SINKORSWIMArbitrary alternative.
SINKORSWIMOption
SINKORSWIMAquatic survival phrase
SINKORSWIMSuccess - failure phrase