Answer: soaps

AnswerCrossword Clue
SOAPSMuch of afternoon TV
SOAPSHousehold commodities.
SOAPSHousehold necessities.
SOAPSOpera sponsors.
SOAPSCastile and others.
SOAPSMakes a lather.
SOAPSShampoos.
SOAPSSupermarket items.
SOAPSCleaners.
SOAPSFragrant cakes.
SOAPSDoes a shower routine.
SOAPSRelatives of oaters
SOAPSCastile et al.
SOAPSFlatters
SOAPSSoft and saddle
SOAPSAfternoon TV programs
SOAPSCleansing agents
SOAPSTV offerings
SOAPSDaytime TV operas
SOAPSTV fare
SOAPSAfternoon fare on TV
SOAPSMilieu for Carey and Lucci
SOAPSTearjerkers, sometimes
SOAPSDaily dramas
SOAPSIvory, Coast and others
SOAPSBars that gradually get smaller
SOAPSDetergents
soapsto rub with soap
soapsSOAP, to treat with a cleansing agent
soapssubstance used for washing
SOAPSIndividually wrapped hotel amenities
SOAPSDaytime viewing
SOAPSStagy shows
SOAPSIvory, Coast et al.
SOAPSAfternoon entertainment
SOAPS"General Hospital" and "One Life to Live"
SOAPSThey're eligible for Daytime Emmys
SOAPSThey provide drama every weekday
SOAPS"All My Children," et al.
SOAPSAfternoon serials