Answer: sticker

AnswerCrossword Clue
STICKER

Type of shock?

STICKER

Price that's rarely paid

STICKER

Cause of showroom shock

STICKER
Price place
STICKER
Decal
STICKERNew-car reading
STICKERShock source, sometimes
STICKERPuzzlement: Colloq.
STICKERSomething puzzling: Colloq.
STICKERGummed patch.
STICKERPersistent one.
STICKERBumper item
STICKERThorn, for one
STICKERBumper ...
STICKERKind of shock
STICKERPrice holder
STICKER"New and Improved!" might appear on one
STICKER... shock (price-tag panic)