Answer: sticker

AnswerCrossword Clue
STICKERPersistent one.
stickerAn adhesive label or notice, generally printed or illustrated
stickerto apply adhesive labels to
STICKER... shock (price-tag panic)
STICKER"New and Improved!" might appear on one
STICKERPrice holder
STICKERKind of shock
STICKERBumper ...
STICKERThorn, for one
STICKERBumper item
STICKERType of shock?
STICKERGummed patch.
STICKERSomething puzzling: Colloq.
STICKERPuzzlement: Colloq.
STICKERShock source, sometimes
STICKERNew-car reading
STICKERDecal
STICKERPrice place
STICKERCause of showroom shock
STICKERPrice that's rarely paid